They also handle how PM is done within their organization, from leading roadmaps to setting the communication infrastructure used by product teams. They identify potential areas for growth of a product within its market. Director of Product Managementĭirector of Product Management is a cross-functional leadership role which involves overseeing the work of Senior PMs and the teams they lead. Others prefer to have a zoomed-out approach and focus more on managing the teams. Some GPMs prefer to lean more towards individual contribution conducting research, focusing on strategy, and generally being more hands-on with development. The role is a fine balance of individual contribution and people management. You might also be interested in: The Different: OKRs vs KPIs Group Product ManagerĪ Group Product Manager (GPM) is a leadership role which involves directing the product teams responsible for a particular group of products. Their main responsibility is to ensure that the final product is delivered on time and within budget, which means schedules and targets are their life’s blood! They spend most of their time liaising between different departments and communicating with senior management. When large companies launch something brand new, they need experienced and trustworthy professionals to lead the way.
Product Leads are primarily responsible for new products within a company. You might also be interested in: Prioritize Like a Senior Product Manager with Nava Senior PM Product Lead Senior Product Management almost always requires several years of experience as a Product Manager, but it’s not uncommon to see Product people from other areas transition to this role.
Recruitment will also be a key task for a Senior PM. Generally this involves a more hands-off approach in terms of individual product development, more meetings, and more interaction with high-level stakeholders. Generally, a Senior Product Manager will manage a group of products rather than just one, which means overseeing several Product Managers. Senior Product Manager roles differ from company to company, and depending on what type of products they’re working with. The key to wielding their ‘power’ is to influence without authority.Įarning the trust of those on the product team is the best way to get things done.Ĭheck out our article on Influence Without Authority. Product Managers can usually expect to work alongside other team members and not above them. Some big companies like Facebook and Google run well-known APM programs specifically to help people break into product.Ĭheck out our guide on Everything You Need to Know about APM Programs. Working in an assistant-like position with other Product Managers, an APM is given a variety of smaller tasks to assist with product development. Technical Product ManagerĪn Associate Product Manager (also know as APM) is an entry level role and a great way to break into product.
Take a look at the different types of PM, and see if you’re a match: 1. It’s always a good idea to capitalize on your non-Product experience and use it to your advantage. There may be fewer people applying for these jobs as they’re more specialized, giving you an opportunity to get your foot in the door. If you’ve been looking at Product Manager jobs, you might have seen a few variations of the title. They also communicate with stakeholders, own the product vision, have a deep understanding of their customers, and create the product roadmap. They are essentially the glue that keeps the whole team working together. Usually they will preside over one particular product, working with designers, engineers, marketing, and business analysts. Rather than having any official authority over people, they act as a leader by guiding teams towards a shared end goal. Starting Off: What is a Product Manager?Ī Product Manager sits at the intersection between technology, design, and business. We want to cut through the noise a little bit and take you through some of the most common Product Manager job titles, to help you understand who people in your community are and what they do. Product Management is a very nuanced profession, with so many gray areas.
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